| |
 |
Joint National Outdoor Research Arrives in Northern Ireland
click here 
|
23rd Outdoor Advertising Awards recognises excellence in media planning and poster design.
click here
|
OMA 23rd Outdoor Advertising Awards
click here
|
OMA Codes of Practice for Alcohol Advertising on Outdoor October 6th 2008
click here
|
Year on Year Spend Comparisons
click here
|
Creative Excellence Shines at the OMA Outdoor Advertising Awards 2007
click here
|
JNOR NI Project Begins
click here
|
Updated OMA terms and conditions
click here
|
Titan Worldwide Join the Outdoor Media Association and Joint National Outdoor Research Project
click here
|
Joint National Outdoor Research – Simply Explained
click here
|
Joint National Outdoor Research to launch on 27 September 2005.
click here
|
Wide Recognition of Creative Excellence
click here
|
|
 |
|
| |
| Creative Excellence Shines at the OMA Outdoor Advertising Awards 2007 |
Press Release : 24th April 2007
Outdoors’ best and shining creativity was awarded today at the 22nd OMA Outdoor Advertising Awards. It was a day that showcased the finest creative talent and produce in Ireland.
The ceremony, hosted by Neil Delamere, was held in The Round Room at The Mansion House. 19 awards were presented in total; Owens DDB, Chemistry, Publicis QMP, McConnells and DDFHB all faired particularly well. 300 people from the advertising and media world converged at the Dawson Street venue to celebrate the best in Outdoor media then continued celebrations until late at Samsara.
The winners were selected by two elite panels of judges – one focussed on how well a poster answered the creative brief while a separate panel examined case studies showing how Outdoor Advertising proved to be particularly effective at positively impacting upon sales and revenue for the advertiser. Judging Panel Chairperson, Carlos Anuncibay (Executive VP, Publicis) flew in from Mexico especially to judge the event. He commented, “I was impressed by the number and range of entries, many being of exceptionally high calibre presenting the brand in an effective, clear and innovative way. The Outdoor platform presents a fantastic canvas for excellent, succinct creativity.”
The judges were asked to consider the core concept, target market appeal, creative originality and clear visual / branding for each piece entered.
The latest category to be introduced is the ‘Innovative Use of the Medium’ award to recognise growth in the use of innovative techniques and thinking in Outdoor. Technology and production advancements have opened up greater creative scope in Outdoor Advertising. Carat Ireland took this award for their “National Lottery” drum inside a bus shelter.
Following on from the success of last years People’s Choice award, members of the public were invited to log onto www.outdoorawards.ie , view all entrants and vote for their particular favourite. They chose the winner as agency Atomic for Ben & Jerry’s quirky Luas ads.
The most coveted prize, the Grand Prix, went to Owens DDB for their MDL Volkswagen “Shoehouse”. The judges said “This poster is a good example of what still stands out when you walk away. It answers a brief completely in a compelling and relevant manner and holds on to the advertisers’ tradition of great advertising. This ad respects the intelligence and stage of life of its audience. It is simple, charming, witty and rewarding - all the elements of a great poster.”
The winners for the 2007 OMA Outdoor Advertising Awards are as follows:
Best Use of Large Format
Gold: Owens DDB for MDL Volkswagen Caddy Life, Shoehouse
Silver: Chemistry for Danone Volvic Water
Bronze: Owens DDB for Tropicana, Spill
Best Use of 6 Sheet
Gold: Publicis QMP for Cadbury Rabbit
Silver: Chemistry for Largo Foods, Hunky Dorys
Bronze: Publicis QMP for Dublin City Council, Earphones
Best Use of Transport
Gold: MindShare Media Ireland for Unilever Lynx Click
Silver: McConnells for Kellogg’s Crunchy Nut Cornflakes, Peril
Bronze: DDFH&B for Nestle Kit Kat, Don’t Get On This Bus
Best Newcomer
Gold: Publicis QMP for Dublin City Council Anti Litter
Silver: Publicis QMP for Dublin City Council, Hugh Lane Gallery
Bronze: Leo Burnett for Kellogg’s, Coco Pops Straws, Suck
Best Campaign
Gold: Chemistry for Newstalk 106, Dunphy, Moncrieff and Hook
Silver: DDB London for Diageo Bud Rising
Bronze: Irish International BBDO for Diageo, Guinness, Christmas Cards
People’s Choice : Atomic for Ben & Jerry’s ice-cream “Cows on the Luas” campaign
Innovative Use of the Medium : Carat Ireland for The National Lottery, Matrix campaign
Effectiveness Case Study: OMD/DDFH&B for Reckitt Benckiser Ireland, Lemsip, Here to Help
Grand Prix : Owens DDB for MDL Volkswagen Caddy Life, Shoehouse
For more information, contact:
Su Duff 2016760, info@oma.ie
or Eimear McGrath 6694500 eimear.mcgrath@cbsoutdoor.ie
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
