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Joint National Outdoor Research Arrives in Northern Ireland
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23rd Outdoor Advertising Awards recognises excellence in media planning and poster design.
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OMA 23rd Outdoor Advertising Awards
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OMA Codes of Practice for Alcohol Advertising on Outdoor October 6th 2008
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Year on Year Spend Comparisons
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Creative Excellence Shines at the OMA Outdoor Advertising Awards 2007
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JNOR NI Project Begins
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Updated OMA terms and conditions
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Titan Worldwide Join the Outdoor Media Association and Joint National Outdoor Research Project
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Joint National Outdoor Research – Simply Explained
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Joint National Outdoor Research to launch on 27 September 2005.
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Wide Recognition of Creative Excellence
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| Joint National Outdoor Research to launch on 27 September 2005. |
The Joint National Outdoor Research project “JNOR” is the result of a significant investment in time by Ireland’s Outdoor advertising industry, representatives from media agencies, the Association of Advertisers in Ireland (AAI) and the Institute of Advertising Practitioners of Ireland (IAPI). Following market research to understand the requirements of Ireland’s advertising community, JNOR was developed to provide audience delivery data for Outdoor advertising campaigns. JNOR will be at the fore of research globally by providing Irish media buyers with access to net audience delivery figures and for multi-format Outdoor Advertising campaigns.
Unique amongst media audience research projects available in the Irish market, JNOR will go beyond the traditional “opportunity to see” measure and report on “likelihood to see”. JNOR applies a range of factors to reach a more accurate estimate of the audience likely to have contact with an advertising message. These adjustment factors include panel size, angle to road, visibility distance, illumination and other visual distractions.
Terry Buckley OMA President says, “we are delighted that JNOR is leading the way in outdoor research by providing a net audience across multiple advertising formats and by delivering data for retail and transit as well as roadside panels. We updated research models upon which UK and Scandanavian research was based, to develop JNOR. These models now provide the basis for future research in Europe and Australia. Such common ground could prove useful for Pan European data comparison.”
JNOR will launch on Tuesday 27 September 2005.
Avenue Media, Clear Channel Ireland, JCDecaux, Poster Management Ltd, Posterplan, Posterscope and Viacom Outdoor have funded the JNOR research project. Alan Cox (Carat Irl), Michael Caraher (AAI), Mark Lynch (Vizeum and IAPI) and Ann-Mari Simonidis (IAPI) participated substantially in the JNOR Technical Committee. |
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