Outdoor Media Association

Joint National Outdoor Research Arrives in Northern Ireland
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23rd Outdoor Advertising Awards recognises excellence in media planning and poster design.
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OMA 23rd Outdoor Advertising Awards
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OMA Codes of Practice for Alcohol Advertising on Outdoor October 6th 2008
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Year on Year Spend Comparisons
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Creative Excellence Shines at the OMA Outdoor Advertising Awards 2007
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JNOR NI Project Begins
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Updated OMA terms and conditions
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Titan Worldwide Join the Outdoor Media Association and Joint National Outdoor Research Project
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Joint National Outdoor Research – Simply Explained
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Joint National Outdoor Research to launch on 27 September 2005.
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Wide Recognition of Creative Excellence
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OMA Codes of Practice for Alcohol Advertising on Outdoor October 6th 2008

The Alcohol Beverage Federation of Ireland together with the Drinks Industry Group of Ireland, the Association of Advertisers in Ireland, the Institute of Advertising Practitioners in Ireland and the Outdoor Media Association (OMA) based in the Republic of Ireland accepting advertising aimed at the Irish marketplace, undertake to operate a policy for Alcohol Advertising on Outdoor from October 6th 2008 as detailed below.

1. Notwithstanding the provisions allowable for particular formats listed below, at all times a maximum of 25% of total inventory, by format, will apply to alcohol advertising per cycle per Media Owner.

2. The Outdoor Media Association (OMA) will not place advertising for any alcoholic drinks within 100 metres of a primary or secondary school entrance. This restriction will also apply to specifically designated Youth clubs, Scouting and Girl Guide premises. A list of such locations and venues will be drawn up by the Department of Health and Children and agreed with the Outdoor Media Association.

3. No bus shelter wrap rounds for alcohol advertising will be allowed. A maximum of one display of alcohol advertising shall be visible at the same time on a bus shelter from any one viewpoint.

4. No wrap rounds on individual buses. No full side or full rear displays of alcohol advertising allowed to be carried on the exterior of any bus. A maximum of 25% of the aggregate bus exterior panels will carry alcohol advertising, limited to either T-Sides or Supersides on the exterior of a bus. A maximum of one in four bus interior panels will display alcohol advertising

5. No train or light rail wrap rounds will be allowed. A maximum of one in three train/light rail exterior panels will display alcohol advertising. A maximum of one in four train/ light rail interior panels will display alcohol advertising. No full side or full rear displays of alcohol advertising are allowed to be carried on the exterior of any train/light rail.

6. No wrap rounds allowed on taxis. Only one display of alcohol advertising is allowed to be carried on the exterior of any taxi.

7. Advertising of any alcoholic drink brand in a bus or train station or on the interior of any bus, train or taxi will be within the maximum weighting of 25% of the overall advertising space available.

8. A maximum of one advertising display on a prismatic/scrolling unit will display alcohol advertising.

9. A maximum of one advertising display in any group of hoardings will display alcohol advertising.

10. There will be no Mesh Building Banners for alcohol advertising.

11. No additional large permanent advertisements on buildings, bridges etc. [excluding licensed premises) will be erected.

12. There will be no alcohol advertising on designated school buses.

13. The Outdoor Media Association will co-operate and comply with the other broader elements of the industry agreements including the copy clearance process and the Alcohol Marketing Communications Monitoring Body.