JNOR
JNOR
Welcome to the audience research hub for Joint National Outdoor Research (JNOR). The industry’s trusted source for understanding how the island of Ireland is engaging with Out-of-Home advertising.
JNOR provides independent, credible, and consistent measurement of Out-of-Home audiences across formats and environments. Our research delivers valuable insights into audience reach, frequency, and engagement, helping advertisers, agencies, and media owners make informed decisions based on real-world movement and behavioural data.
TRAVEL SURVEY
Our OOH Travel Survey is a core component of our people-centred measurement approach across the island of Ireland, ensuring that audience metrics accurately reflect real-world geo-demographics, as well as reach and frequency.
To collect this data, Ipsos has developed an innovative electronic data collection app called Mobi Quest. The app captures accurate location and movement data in outdoor environments and is also capable of recording visits to indoor spaces such as shopping centres and airports.
TECHNICAL COMMITTEE
The Joint Industry Committee (JICs) are owned by the industry – advertisers, agencies, and media owners – to deliver transparent and objective audience measurement for each medium.
Aoibhín Lennon
OMA Director
Ian McShane
JNOR Chair
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Katherine Paige
Technical Consultant
Antoinette O'Callaghan
Head of Marketing
at Global ROI
Caroline Decourcy
Effectiveness Director at Talon
Jonathan Joyce
Media Planning Director
at Omnicon Media Group
Craig Farrell
Head of Media Planning
at Core
Bairbre Drury Byrne
Sales & Marketing Director
at Bauer Media Outdoor
James Byrne
Marketing Manager
at PML Group
Tony O'Flanagan
Marketing Director
at JCDecaux
Ryan Hoy
Marketing Manager
at Global NI
Jade Finn
Head of Offline Planning & Investment at Dentsu
Katherine Ryan
Programme & Communications Director at IAPI
Kieran Lynch
Client Director at EssenceMediacom
Tony Axon
Media Director at Navigator Blue, MIPA
RESEARCH PARTNER
Ipsos is the principal research partner of JNOR and plays a central role in delivering the technical foundations of our methodology. They manage the face-to-face fieldwork, process vast quantities of geo-spatial mobility data, and develop and co-ordinate the complex models and algorithms that convert raw data into actionable audience insights. Ipsos is a leading authority in audience measurement, both across the island of Ireland and internationally.
