A service that provides comprehensive data on advertising spend and creative in Ireland, offering insights into market trends and competitor activities. The service tracks advertising across various channels, including TV, audio, digital, print, out-of-home, and cinema.

 

The OMA will now be publishing Out of Home (OOH) industry figures on a quarterly basis. These updates will be available directly on our website, providing timely and transparent insights into the performance and trends within the OOH sector. This new reporting schedule ensures that our members, stakeholders and the wider public can access up-to-date data to support planning, analysis and decision making.