Ian McShane appointed Chairman of OMA Board
- .
- Oct 2
- 2 min read
The Outdoor Media Association (OMA), the representative body for the out of home industry in Ireland, is pleased to announce the appointment of Ian McShane as Chairman of the OMA Board.
Ian has played a key role as Chair of Joint National Outdoor Research (JNOR), overseeing the development of a new all-island Out of Home the industry approved audience measurement system funded by OMA members working with Ipsos, due for launch in 2026. His leadership and research expertise are helping shape the future of audience measurement for the Irish Out of Home sector.
As OMA brings its strategic initiatives closer together, Ian will take on a more direct leadership role to support the industry’s growth, advocacy, and communication. His appointment as Chairman of the OMA Board underscores OMA’s commitment to delivering strong industry representation and ensuring Out of Home remains at the forefront of advertisers’ strategies.
Aoibhín Lennon, OMA Director, commented:
"We are delighted that Ian has accepted this new role as Chairman of the OMA Board. Ian’s leadership has already had a hugely positive impact through JNOR, and his expertise will be invaluable as we continue to strengthen OMA’s voice and drive the Out of Home industry forward."
Ian McShane said:
"I am honoured to take on the position of Chairman of the OMA Board. This is a pivotal time for the Out of Home industry, with continued growth and innovation shaping how advertisers connect with audiences. I look forward to working with the OMA board, its members, and the wider industry to build on recent successes and ensure Out of Home achieves its full potential in Ireland."
