OMA celebrates excellence in research at the Marketing Society Research Excellence Awards

The Outdoor Media Association was proud to sponsor the Brand or Product Development Research category at this year’s Marketing Society Research Excellence Awards.

Supporting rigorous and imaginative research is central to our mission, so it was a pleasure to recognise work that truly drives commercial and creative impact.

This year’s winning entry came from Jump and Tullamore D E W for Café Honey. A new blend of craft, community and culture. Their research offered a fresh and insightful look at how brand heritage, local identity and consumer engagement can be brought together in a meaningful way. It stood out for its clarity, originality and the strength of evidence behind its recommendations.

We congratulate the winning team on an outstanding achievement and applaud all finalists for pushing standards ever higher. Our thanks also go to the Marketing Society for continuing to champion excellence across the research community.

At OMA we remain committed to supporting the evolution of best practice in research as part of our work to promote and advance the out of home industry. We look forward to contributing again next year.