OMA Sponsors Brand/Product Development Research Award at Marketing Society Research Excellence Awards 2024

The Outdoor Media Association (OMA) was proud to sponsor the Brand/Product Development Research category at the Marketing Society Research Excellence Awards 2024. The prestigious event took place in December at the historic Shelbourne Hotel, Dublin, celebrating the best in Irish research and insights.

Aoibhín Lennon, Director of the OMA, was delighted to present the award to this year’s winners, Ipsos B&A, for their outstanding work with The Irish Times on the campaign Snapshot – Tell Us What You Really Think. Their project showcased the power of audience understanding and innovation in shaping brand development.

At OMA, we are committed to supporting excellence in research that drives smarter marketing decisions, and we are thrilled to continue championing innovation and effectiveness within the Irish marketing community.